Financing a New Business : How to Apply for Grants for Women Starting a Business

Financing a New Business:  How to Apply for Grants for Women Starting a Business ( Created by eHow.com, November 1, 2008, Youtube.com)

A professionally dressed woman in an office setting explains the process a woman business owner must go through before receiving grants from the state or federal government.  One must first attain a woman-owned business certificate from the state before applying for federal grant money.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Journalistic ( Multi-media)

What is it?  A Youtube video of a woman explaining how to apply for grants for women starting businesses.

Publication Information:  Created by eHow at eHow.com, November 1, 2008, Youtube.com

Author:  ehow.com

Location:  http://www.youtube.com/watch?v=IrA494py7y8
Search entry: Women-Owned Business Lending

Accessed:  March 12, 2009.  17:30 PST

Support:

eHow.com-  Provides concise how-to articles over a broad range of topics.

The Grant University-  a for-profit website which claims that average people can receive money from the government for a home, for medical reasons, for business, or for school.

Uncle Sam’s Money.com-  the homepage of this website states that, “You as a tax payer and U.S. citizen are entitled to apply for this money.”  The site helps people apply for government money.

The narrator of the Youtube.com webcast mentions the above institutions as references to locate when attempting to obtain federal or state grants.

Audience and Agenda:  The video has received 411 views between November 2008 and March 2009.  According to quantcast.com,  Ehow.com is a top 100 site that reaches over 12 million U.S. monthly people.  The site attracts a slightly more female than male audience.  The video has been uploaded to Youtube.com presumably to attract viewers to the Ehow.com website.

Usefulness:  The video simplifies the process a woman would undergo in order to receive assistance from the federal government.  Websites and resources are referred to that direct the viewer as to what action must be made to receive benefits.  As Americans become increasingly internet-savy, resources such as this less-than-two-minute long video will have a greater impact on intended viewers.  The Reason Online magazine article titled, Confessions of a “Woman-Owned Business” Owner:  How I Learned to Love Quotas, shows one woman’s frustration in becoming a State-Certified Woman Business Owner, but she details the plethora of advantages she received once she did become certified.  The video is very straightforward and does not provide much insight as to whether the advantages woman business owners receive are justified. 

Works Cited:

http://www.youtube.com/watch?v=IrA494py7y8

http://www.ehow.com/

http://www.quantcast.com/ehow.com

http://www.ehow.com/how_2052331_apply-grants-women-starting-business.html

http://www.unclesamsmoney.com/

http://thecertificationsite.com/s/woman_owned_business_certification

http://www.thegrantuniversity.net/

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