Why Women Mean Business

Posted on March 10, 2009 by Max

Why Women Mean Business- Our Next Economic Revolution… (Nickbusman, Youtube.com, January 22, 2008)

To promote their book published in March of 2008, Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland explain the issue of gender in business, and claim that the talent of women is not being represented in the leadership of businesses around the world.

Topic: Should the new administration offer incentives for investing in women-owned businesses?

Category: Citizen- Video Blog

What is it? A video blog posted by Nickbusman on Youtube.com of the authors of Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution.

Publication Information: Nickbusman, Youtube.com, January 22, 2008.

Authors: Avivah Wittenberg-Cox and Alison Maitland

Location: http://www.youtube.com/watch?v=W-GfEn2CeDs&feature=related

Accessed: March 10, 2009. 14:00 PST

Support:

Avivah Wittenberg-Cox- CEO of 20-First, one of Europe’s leading gender consultancies.

Alison Maitland- Alison is a writer, speaker and conference moderator, who specializes in leadership, women in business, corporate responsibility and the changing world of work.

The combined experience of both authors provides for a multi-cultural viewpoint on women in business. Within the book, they use statistics that demonstrate the inequities which exist in the global economic world with a focus on economic functions in Western nations.

Audience and Agenda: Nickbusman is a 33 year old from the United Kingdom, according to his Youtube.com profile. He publishes videos that primarily concern corporate economics and business leadership. The video blog from the authors, Alison Maitland and Avivah Wittenberg-Cox, is a promotional interview which details the content of their book titled-Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution. The book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace. The video has had 1,220 views as of March 10,2009.

Usefulness: The authors of the book explain that businesses around the world are missing out on understanding a majority of the market through the lack of women represented in leadership positions. They claim the issue is not gender-based, rather it is a strategic business issue. In America, women make 80% of consumer decisions, but hold very few leadership positions. In Japan, two-thirds of car purchase decisions are made or influenced by women. The authors claim that these statistics enforce the notion that women have talent that is not represented in business leadership. Their argument is clear and uses history and statistics to support it. The implication is that incentives for investment in women-owned businesses is vital for the health of the global economy.

Works Cited:

http://www.youtube.com/user/Nickbusman

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470725087.html

http://www.youtube.com/watch?v=W-GfEn2CeDs

http://www.alisonmaitland.com/

http://www.avivahwittenbergcox.com/

http://www.whywomenmeanbusiness.com/view/0/index.html