The NAWBO Vows to Work Directly with Obama and his Administration

The National Association of Women Business Owners Hails Administration’s Priority on Economy. (http://nawbo.org- media, 11-17-08.)

The NAWBO issued a press release on November 17, 2008 in response to the election of Barack Obama and his promise of immediate efforts to stabilize the U.S. economy.  NAWBO’s president, Cynthia McClain-Hill, announces that her institution vows to work directly with Obama, his administration and the new congress to ensure issues vital to the growth of women-owned businesses.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Institutional

What is it?  A press release issued by the National Association of Women Business Owners.

Publication Information:  Published November 17, 2008 at http://nawbo.org

Author:  No Author is accredited.

Location:  http://nawbo.org/content_2944.cfm

Accessed:  February 13, 2009.  15:30 PST

Support:

Cynthia McClain-Hill-  NAWBO’s President

Barack Obama- President of the United States

Cynthia McClain-Hill is responding of behalf of her institution to the election of former Senator Obama.  She specifically is responding to his announcements regarding his administration’s immediate efforts to stabilize the U.S. economy.  She vows that her institution will directly work with Obama, his Administration and the new Congress to improve the health of the economy and ensure that issues vital to the growth of women-owned businesses are addressed.

Audience and Agenda:

The NAWBO works to strengthen the wealth-creating capacity of women entrepreneurs, promote economic development, and to transform public policy.  According to Quantcast.com, the NAWBO’s home webpage receives an estimation of 3,500 visits monthly by U.S. citizens.  The viewers are 76% female and only 24% do not have a college degree.  The NAWBO gains revenue through the collection of dues from members as well as from corporate sponsors.

Usefulness:

The NAWBO claims to be the pre-eminent national women-owned business organization. Cynthia McClain-Hill’s announcement to work directly with Obama and his administration suggests that they will have direct influence over future  legislation and policies.  McClain-Hill states that the social and political force of women entrepreneurs must be a center focus for the new administration’s economic stabilization effort.

Works Cited:

http://nawbo.org/index.cfm

http://nawbo.org/content_2944.cfm

http://www.quantcast.com/nawbo.org

http://nawbo.org/content_135.cfm

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