List of 30 Source Notes

Interviews:

Multimedia Sources:

Image Sources:

Blog Sources:

Journalistic Sources:

Institutional Sources:

Academic Research Sources:

Citizen Sources:

Social Issue Argument

Social Issue Question:  Should the new administration offer incentives for investing in women-owned businesses?

Introduction to the issue:   Barack Obama and Joe Biden’s Plan for Small Business includes encouraging investment in women-owned businesses, providing more support to women business owners and reducing discrimination in lending.  Women currently are majority owners of more than 28% of U.S. businesses and are more likely than white male business owners to have their loan applications denied.

Prior to his election as President, Obama promised to “Implement the Women-Owned Business contracting program that was signed into law by President Bill Clinton, but has yet to be implemented by the Bush Administration.”  The program is intended to get more women-owned businesses to compete for federal contracts.

On October 29, 2007, Maryland Senator, Benjamin Cardin, announced before the U.S. One Hundred Tenth Congress on that the Small Business Administration failed to meet any of the small business contracting goals for 2006, including goals for women-owned businesses, which fell well below the five percent objective.  In late 2007, the Small Business Administration proposed the “Set-Aside Program” which would reserve federal contracts only for women-owned businesses in four industries that the administration deemed disadvantaged. The amendments to the contracting program were met with fierce resistance from women business owners.

Industries with the greatest number of women-owned businesses include:  Healthcare and Social Assistance, services and retail trade.  According to Margaret Smith, 2007-2008 Chair of the Board of Directors Center for Women’s Business research, women-owned businesses now represent more than half of all healthcare and educational service businesses.  As of 2007, the percentage of govenment contracts awarded to women-owned healthcare businesses is only 7%, and the percentage for women-owned  educational services is only 2%.  The Obama administration will use statistics such as these to influence his plan of action in solving these inequities among distribution of  government contracts.

History, Background and Context:
Many women in the U.S. feel that they have always been treated as second-class citizens and are victims of gender-bias due to the current economic structure.  This sentiment can be traced back to the suffragists of 1896 and the feminists of the 60’s  who wanted to effect a new worldview and know that having a political voice is the key.

In 1988, the federal government created the National Women’s Business Council to find ways to encourage female entrepreneurs.  The public law bill No: 100-533 was passed in 1988 was aimed to establish women’s business centers and provide women-owned businesses with better access to federal contracts.  The budget for the women’s business centers was $20 million in 2007.
These programs have had a dramatic impact on the growth of women-owned businesses and firms, as well as entrepreneurship.  The Center for Women’s Business Research reports that from 1997 to 2006, women-owned firms grew by 42%, nearly twice the number of all other firms.

Consumer Studies have shown that in the U.S., women make or influence approximately 83% of all purchasing decisions.  A great number of U.S. citizens believe that policy decisions in Washington, D.C. do not reflect the interests of women, even though their influence is a dominating force in the economy.

Competing Ideas for Solving the Social Issue Question: The authors of Why Women Mean Business:  Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland, assert that the U.S. marketplace is suffering due to the lack of female representation in leadership positions of U.S. corporations.  The tendency of women to resign from employment in order to start their own business enterprise is a result of the barriers women face in reaching leadership positions. The main argument of these authors is that incentives for investment in women-owned businesses is vital for the health of not only the U.S., but the global economy.

The article, “Time to End Gender Bias in Startup Support?“, uses data from The Center for Women’s Business Research comparing the percentage of growth, employment, and sales of U.S. women-owned firms with all other firms. The datashows that women-owned firms have grown by twice the percentage of all other firms; however, the growth percentage of the number of employees and sales are drastically higher for firms not owned by women.  The assertion is that funding for women business programs should be reduced.
The argument in favor of implementing the Women-Owned Business Contracting Program claims that it diversifies the economy and spreads wealth and opportunities to less affluent citizens.  From another viewpoint, the program is discriminating against men.  The concern that companies may procure  government contracts simply because the government needs to fulfill a quota raises the issue that the most qualified company may not receive the contract.

My Answer to the Social Issue Question:
I believe that the new administration should offer incentives for investing in women-owned business by providing public-sector banks with money reserved specifically for women wishing to start a business enterprise.  The interview conducted with Ruth Wren of the Lane Community College Women’s Center reinforces the assertion that there is a vast population of women who wish to become entrepreneurs, but do not have sufficient access to start-up funding.

The money allocated for women’s business centers ($20 million in 2007 for the 100 offices run by the Small Business Administration) across the country should be awarded as loans to women with a business plan.  This would instigate competition throughout the economy as female entrepreneurs develop innovative business practices, which would give them a competitive edge over businesses run by men that have maintained the same basic network infrastructure for decades.

I support Obama’s initiative concerning the women-owned business contracting program. It ensures that any possible gender-bias is outweighed by the five percent federal contracting benchmark. A simplification of the number and complexity of the requirements of small business contracting programs is necessary to help the Small Business Administration fulfill its goal of awarding five percent of federal contracts to women.

Arguments Against my Answer:
To remove funding from women business centers would diminish the resources available to women who wish to start a business.  These institutions must continue to receive funding in order to push the economy toward parity between men and women business owners.  Women constitute 51% of the American population, yet own only 28% of U.S. Businesses.

Certain banks, such as American Express, have diversified their loaning practices to favor conducting business with women-and minority-owned businesses.  It is a waste of capital to divert government money to loaning to female entrepreneurs who may or may not succeed, especially if women business centers have funding reduced.

Interview With Rosalie Nowalk, City Council Captioner

Interview with Rosalie Nowalk, captioner of city council meetings, about her opinion on the Obama administration’s proposed incentives for investing in women-owned businesses.  (Interview conducted March 11, 2009)

Summary:  Rosalie Nowalk is of the opinion that the U.S. needs some form of regulations in place in order to diversify the economy.  Concerning Obama’s pledge to implement the women-owned business contracting program, she maintains that the qualifications of a company should determine whether or not they receive a contract.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Citizen ( personal interview)

What is it?  A personal interview conducted March 11, 2009.

Support:

Rosalie Nowalk- LNS Captioner.

LNS Captioning- LNS Captioning is a woman-owned business founded by Carol Studenmund. The company was formed in 1993 as an extension of LNS Court Reporting, and is an approved vendor for the U.S. Department of Education’s Described and Captioned Media Program.

Rosalie Nowalk transcribes city council meetings taking place across the country.  Through her years of experience transcribing public hearings, she has become familiar with how politics function on a city-level.

Usefulness:  When questioned about Obama’s pledge to implement the women-owned business contracting program, Rosalie Nowalk believes that the qualifications of the company should determine whether or not they receive a federal contract.  She provides an example of an airplane manufacturing company being hired over a well-trusted company, simply because it’s owned by a woman.  If the company turns out to have faulty practices and the plane crashes, then the contracting program would, in effect, be to blame.
On March 10th, 2009, Nowalk was transcribing a City Council meeting for the city of Portland, Oregon.  The subject of the hearing was the risks involved in bringing a Major-League Soccer team to Portland.  One woman announced the condition that minority- or women-owned businesses must be hired to staff the new stadium if it is to be built.  The City of Portland requires that a certain percentage of minorities are employed for any new business.  Nowalk claims, “It makes it fair for people, by distributing revenue through equal opportunity for employment.”
Nowalk believes that the social change many women seek starts with funding programs that make sure women are provided the same opportunities as men.  The new administration should focus on enacting programs that allow women to develop better self-esteem, access to leadership positions, and in general, more opportunities.

Works Cited:

http://www.lnscaptioning.com/

http://www.zoominfo.com/Search/PersonDetail.aspx?PersonID=83489900

http://www.politifact.com/truth-o-meter/promises/promise/26/implement-women-owned-business-contracting-progr/

Supplier Diversity Procurement From Women-Owned Business Goal

Women Business Enterprise: Comparison of years 2004 and 2005 (California Public Utilities Commission, published September 2006)

Of the ten largest utility companies in California, five met the 5% from women-owned businesses procurement goal in the years 2004 and 2005.  The California Public Utilities Commission created a goal for the utility companies of California to procure 5% of their goods from women-owned suppliers in May of 1988

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Institutional (Image)

What is it?  A bar graph depicting the progress ten utility companies have made toward reaching their procurement with women-owned businesses goal of 5% between 2004 and 2005.

Author:  California Public Utilities Commission

Publication Information:  California Public Utilities Commission Report to the Legislature on Year 2005 Utility Procurement of Goods, Services, and Fuel from Women-, Minority-, and Disable Veteran- Owned Business Enterprises.  Submitted September 2006.  Image Copyright 2006 California Public Utilities Commission Report.

Location:  http://docs.cpuc.ca.gov/published/Graphics/59674-2.gif

Accessed:  March 12, 2009.  21:15 PST

Support:

California Public Utilities Commission-  This institution regulates privately owned electric, natural gas, telecommunications, water, railroad, rail transit, and passenger transportation companies.

Southern California Gas Company-  A Sempra Energy Utility company.

Southern California Edison-  Leads the nation as a renewable energy provider.

Both SoCal Gas and SCE surpassed their procurement goal of 5% from women-owned businesses by more than 2% in 2005.  The California Public Utilities Commission used their data along with eight other utilities to measure their individual abilties to attain the procurement goal of 5%.

Audience and Agenda: The intended audiences for the report are California Legislators and the American public.  According to the report from The California Public Utilities Commission, the data from which the graph was compiled comes from the 20th annual report to the Legislature, pursuant to Public Utilities (PU) Code Section 8283, on progress reported by utilities in procuring goods, services and fuel from women-, minority-, and disabled veteran-owned business enterprises (WMDVBEs).
According to quantcast.com, the agency’s homepage, cpuc.ca.gov, reaches approximately 82,626 U.S. people monthly.  The website appeals to a slightly older, male, well educated and wealthy group.

Usefulness:  The results of the 2004 and 2005 California Public Utilities Commission report to Legislature show that the ten largest utility companies are making progress toward giving 5% of contracts to women-owned businesses.  In 2005, five of the ten were still not meeting the goal, but this is explained by the fact that each of these businesses have only been in business for between four and five years.  In the majority of states throughout the nation, the 5% goal for businesses to procure from women-owned businesses (which was signed into law by President Bill Clinton on a federal level)  is not being achieved as well as in California.  This would suggest that the new administration should focus its contract procurement requirement efforts on a state level instead of federal.

Works Cited:

http://docs.cpuc.ca.gov/published/REPORT/59674.htm

http://docs.cpuc.ca.gov/published/Graphics/59674-2.gif

http://www.socalgas.com/index/

http://www.sce.com/

http://www.quantcast.com/cpuc.ca.gov

http://www.politifact.com/truth-o-meter/promises/promise/26/implement-women-owned-business-contracting-progr/

Financing a New Business : How to Apply for Grants for Women Starting a Business

Financing a New Business:  How to Apply for Grants for Women Starting a Business ( Created by eHow.com, November 1, 2008, Youtube.com)

A professionally dressed woman in an office setting explains the process a woman business owner must go through before receiving grants from the state or federal government.  One must first attain a woman-owned business certificate from the state before applying for federal grant money.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Journalistic ( Multi-media)

What is it?  A Youtube video of a woman explaining how to apply for grants for women starting businesses.

Publication Information:  Created by eHow at eHow.com, November 1, 2008, Youtube.com

Author:  ehow.com

Location:  http://www.youtube.com/watch?v=IrA494py7y8
Search entry: Women-Owned Business Lending

Accessed:  March 12, 2009.  17:30 PST

Support:

eHow.com-  Provides concise how-to articles over a broad range of topics.

The Grant University-  a for-profit website which claims that average people can receive money from the government for a home, for medical reasons, for business, or for school.

Uncle Sam’s Money.com-  the homepage of this website states that, “You as a tax payer and U.S. citizen are entitled to apply for this money.”  The site helps people apply for government money.

The narrator of the Youtube.com webcast mentions the above institutions as references to locate when attempting to obtain federal or state grants.

Audience and Agenda:  The video has received 411 views between November 2008 and March 2009.  According to quantcast.comEhow.com is a top 100 site that reaches over 12 million U.S. monthly people.  The site attracts a slightly more female than male audience.  The video has been uploaded to Youtube.com presumably to attract viewers to the Ehow.com website.

Usefulness:  The video simplifies the process a woman would undergo in order to receive assistance from the federal government.  Websites and resources are referred to that direct the viewer as to what action must be made to receive benefits.  As Americans become increasingly internet-savy, resources such as this less-than-two-minute long video will have a greater impact on intended viewers.  The Reason Online magazine article titled, Confessions of a “Woman-Owned Business” Owner:  How I Learned to Love Quotas, shows one woman’s frustration in becoming a State-Certified Woman Business Owner, but she details the plethora of advantages she received once she did become certified.  The video is very straightforward and does not provide much insight as to whether the advantages woman business owners receive are justified. 

Works Cited:

http://www.youtube.com/watch?v=IrA494py7y8

http://www.ehow.com/

http://www.quantcast.com/ehow.com

http://www.ehow.com/how_2052331_apply-grants-women-starting-business.html

http://www.unclesamsmoney.com/

http://thecertificationsite.com/s/woman_owned_business_certification

http://www.thegrantuniversity.net/

Growth of Women-Owned Firms and All Firms, 1997-2006

Growth of Women-Owned Firms and All Firms, 1997-2006 ( Center for Women’s Business Research, underwritten by OPEN from American Express, copyright 2006)

The Center for Women’s Business Research released a bar graph depicting the growth of women-owned firms and all firms from 1997 to 2006 with three categories represented:  firms, employees and sales.  During this time period, women-owned firms grew at almost twice the rate of other firms while at the same time only employing a fraction of the amount of employees of all other firms.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Institutional ( Image)

What is it?  A bar graph comparing growth percentages between women-owned firms and all firms from 1997-2006.

Publication Information:  Center for Women’s Business Research, OPEN from American ExpressSM is the exclusive underwriter of the 2006 biennial update.

Location:  http://www.cfwbr.org/assets/346_2006factsheetchart2.gif

Accessed:  March 12, 2009.  18:30 PST.  Google image search:  Women-Owned Business

Support:

Center for Women’s Business Research-  a nonprofit research organization certified 501(c)(3) by the Internal Revenue Service.

OPEN from American Express-  OPEN works with the Center for Women’s Business Research to help quantify the significant contribution women are making in the economy in terms of economic growth and job creation.  OPEN also provides financial grants and loans targeting businesses owned by women.

OPEN from American Express is the exclusive underwriter of the 2006 biennial update of statistics involving women in business from the Center for Women’s Business Research.  The CWBR is sponsored by thousands of supporters who are listed here.

Audience and Agenda:  According to nfwbo.org, The Center for Women’s Business Research is a source for trends, characteristics, achievements, and challenges of women business owners and their enterprises. The research enables America’s top corporations, government policymakers, associations, and advocacy organizations to make informed, progressive decisions about programs and policies designed to reach and benefit women entrepreneurs.  Their mission is to provide data-driven knowledge to advance the economic, social and political impact of women business owners.   The primary audience for the data collected by this organization are policy makers, corporations, associations and educators, and women business owners.

Usefulness:  The research conducted by the Center for Women’s Business Research is used to identify weaknesses and inequalities within the American economy.  The data from 1997 to 2006 shows that women-owned firms have grown by twice the percentage of all other firms; however, the growth percentage of number of employees and sales are drastically lower than firms not owned by women.  This could be the result of the annual budget the government provides for women’s business centers, which was $20 million in 2007 according to Mark Henricks from The Industry Standard.  The Center for Women’s Business Research issued a press release about the graph in which they only mentioned the growth of women-owned firms, and left out the fact that sales and number of employees has not grown along with the firms.  The article, “Time to End Gender-Bias in Start-up Support”, uses the data from the graph to assert that the government should lessen the support it provides for women’s business centers.

Works Cited:

http://www.cfwbr.org/assets/346_2006factsheetchart2.gif

http://www.nfwbo.org/about/index.php

http://www201.americanexpress.com/sbsapp/FMACServlet?request_type=Flash&us_nu=dd&eep=24470&psopen=OPEN_Google_B_OPEN

http://www.nfwbo.org/supporters/index.php

http://www.thestandard.com/news/2008/09/19/time-end-gender-bias-startup-support

Interview With Rosanne Ferreri-Feske, CEO of The New U.S. Woman

Rosanne Ferreri-Feske, CEO of thenewuswoman.com, details the initiatives of her website and her opinions regarding the current status of women with a focus on effecting political change.  (Personal Interview, Rosanne Ferreri-Feske, March 12th, 2009)

CEO, Rosanne Ferreri-Feske officially launched The New U.S. Woman.com on March 2nd, 2009 and is determined to change the face of CEO and effect U.S. politics.  Inspired by The Women’s Institute of Policy research report, “The Challenge to Act“, Ferreri-Feske believes that focus on statistics alone will not effect change.  The goal is to bring women to the tables where decisions are being made in order to improve the status of women in the U.S.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Institutional (Personal Interview)

What is it?  A personal interview with Rosanne Ferreri-Feske, CEO of

thenewuswoman.com.

Support:

Rosanne Ferreri-Feske-  CEO of The New U.S. Woman.  She has a background in education, corporate training, writing and editing, marketing and sales, management, and web and blog creation.

The Women’s Institute for Policy Research- published “The Challenge to Act,” which contains the message that, “Women need to reform our democracy to be more inclusive via activism.”

webindia123.com-  Ferrari-Feske points to the recent loan offering system in India that is geared toward assisting female entrepreneurs.

The New U.S. Woman-  The site is designed to promote and coach female entrepreneurs to effect political change.

The New Tennessee Woman- The site is designed to promote and coach female entrepreneurs so they can improve the status of all women in Tennessee.

Rosanne Ferreri-Feske was inspired by the report titled, “The Challenge to Act”, to approach improving the status of women through the unification and activism.  On each of her websites she offers an immense amount of resources and information that is openly accessible for women to take advantage of .

Audience and Agenda:  According to the website, The New U.S. Woman seeks to unite and promote entrepreneurism for women, so they can effect national political change and improve the lives of women and children.  The work Ferreri-Feske is performing is new and different as compared with other online female networking resources.  She makes her website and the information on it open and accessible to all.  The inclusive nature of the website is intended to broaden the participants who collaborate on the website.  The contacts of successful businesswomen on the website allow other women to learn successful entrepreneurial methods among other resources.  At The New Tennessee Woman.com there is a philanthropy section where donations can be made to improve the quality of life for women in Tennessee.  The five-year plan for the company is to add new state sites model on The New Tennessee Woman, promoting entrepreneurship, rather than accepting 77 cents for every dollar earned by a man.

Usefulness:  During the interview, Rosanne Ferreri-Feske referred to the initiatives of loan officers in India who specifically invest in female entrepreneurs.  The aim of the scheme is to inspire women to start new ventures.  Ferreri-Feske would like to see U.S. banks rising to the occasion and make reasonable loans available to women seeking to start a business enterprise.
Ferreri-Feske states that policy decisions in Washington D.C. do not reflect the interests of women, even though their influence is a dominating force in the economy.  83% of all purchasing decisions are made or influenced by women.
The discussion taking place at The New U.S. Woman.com involve formulating and determining the best policies to improve the status of women.  The plan is to bring these policies to Washington D.C. and present them as the voice of struggling women accross the country.  U.S. politics must include the needs of women in order to improve quality of life as well as educational and training opportunities.

Works Cited:

http://www.thenewuswoman.com/

http://www.thenewtnwoman.com

http://www.squidoo.com/thenewuswoman

http://www.iwpr.org/pdf/I920ChallengetoAct.pdf

http://www.thenewtnwoman.com/tn_philanthropy.html

http://www.webindia123.com/finance/loan.htm

http://www.iwpr.org/index.cfm

http://community.intuit.com/members/newtnwoman

Industries With the Most Women-Owned Businesses

Industries With the Most Women-Owned Businesses (U.S. Census Bureau, 2002 Survey of Business Owners:  Women-Owned Firms)

The U.S. Census Bureau reports that  in 2002, nearly 1-in-3 women-owned firms operated in health care and social assistance, and other services, such as personal services, and repair and maintenance.  The number of women-owned businesses grew 20% between 1997 and 2002, which is twice the national average for all businesses.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Institutional Press Release (Image)

What is it?  A graph depicting the six industries which have the most women who own at least 51% of a private firm’s interest or stock of the business.

Publication Information:  U.S. Census Bureau, 2002 Survey of Business Owners:  Women-Owned Firms

Location:

http://www.census.gov/Press-Release/www/releases/img/womenbus.png

2002 Survey of Business Owners:  Women-Owned Firms

Accessed:  March 10, 2009.  18:30 PST

Support:

U.S. Census Bureau-  According to Census.gov, the Census Bureau serves as the leading source of quality data about the nation’s people and economy. We honor privacy, protect confidentiality, share our expertise globally, and conduct our work openly.

Survey of Business Owners-  The Survey of Business Owners (SBO) provides periodic data for all U.S. businesses based on the 2002  Economic Census and estimates of business ownership by gender, Hispanic or Latino origin, and race based on the 2002 SBO.

The SBO is part of the 2002 economic census and combines survey data from 2.4 million businesses with administrative data.  The data collected in a sample survey are subject to sampling variability as well as  errors. Sources of non-sampling errors include errors of response, non-reporting and coverage.

Audience and Agenda:    The United States Code, Titles 13 and 26, authorizes these data collections and provides for mandatory responses.  The Freedom of Information Act provides the American citizens with a means to access federal agency records.  According to quantcast.com, Census.gov receives an estimated monthly traffic of 3.6 million U.S. viewers.

Usefulness:  The graph formulated by the U.S. Census Bureau provides a clear indication of the industries women tend to have at least 51% of company stock.  The fact that businesses owned by women grew by 20% between 1997 and 2002 shows the trend within the past two decades of steady increase in women business ownership.  The analysis of the graph gives some credence to the idea that women simply have some catching up to do as far as business ownership is concerned.  The authors of Why Women Mean Business- Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland claim on a Videoblog about their book that women are not represented in business leadership to a sufficient degree.
2002 is the latest data that has been published by the SBO about women-owned businesses.  At the rate they grew between 1997 and 2002, it would seem that women are on their way to achieving as many leadership positions as men currently have.

Works Cited:

http://www.census.gov/Press-Release/www/releases/img/womenbus.png

http://images.google.com/imgres?imgurl=http://www.census.gov/Press-Release/www/releases/img/womenbus.png&imgrefurl=http://www.census.gov/Press-Release/www/releases/archives/business_ownership/006351.html&usg=__KgroTD7S_3dIkPMH-vjzGGlNxzw=&h=244&w=337&sz=22&hl=en&start=228&um=1&tbnid=IAy3Aq2mDRI2uM:&tbnh=86&tbnw=119&prev=/images%3Fq%3Dwomen-owned%2Bbusiness%2Bimage%26ndsp%3D20%26hl%3Den%26client%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:en-US:official%26sa%3DN%26start%3D220%26um%3D1

http://www.inform.com/U.S.+Census+Bureau

http://www.census.gov/econ/overview/mu0200.html

http://www.quantcast.com/census.gov

http://www.whywomenmeanbusiness.com/view/0/index.html

http://www.youtube.com/watch?v=W-GfEn2CeDs&feature=related

My Woman-Owned Business.com

Kimberly Porrazzo’s Video Blog ( October 22, 2008. Kimberly Porrazzo, Youtube.com, Mywomanownedbusiness.com)

Founder of MyWomanOwnedBusiness.com, Kimberly Porrazzo, provides video of the Women’s Conferance in California weeks before the presidential election in October 2008 that she posted on the Videoblog section of her website.  California Governor, Arnold Schwarzenegger and First Lady, Maria Shriver, speak in favor of change concerning the gender-related issues of business.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Citizen (multimedia- Video Blog)

What is it?  A video blog posted at mywomanownedbusiness.com from the California Governor’s Conference held at the Long Beach Convention Center on October 22, 2008.

Publication Information:  October 22, 2008.  Youtube.com, Kimberly Porrazzo Videoblog.

Location:  http://www.mywomanownedbusiness.com/VideoBlog.html

Accessed:  March 10, 2009.  16:15 PST

Support:

Kimberly Porrazzo- owner of mywomanownedbusiness.com which was launched on August 12, 2007.  She has written about women-owned businesses for years as staffer at OC METRO Magazine, a business magazine covering Orange County, CA.

Arnold Schwarzenegger and Maria Shriver-  California Governor and first lady.  Maria Shriver is an award winning American journalist who speaks for the empowerment of women in the business world.

Along with the California Governor and First Lady, the 2008 Women’s Conferance had 15,000 women in attendance and was promoted by celebrity spokespeople and sponsors.  The Women’s Conferance event began in 1985 under Governor, George Deukmejia, as a non-partisan forum for women small business owners.

Audience and Agenda:  Mywomanownedbusiness.com is a social networking website for female entrepreneurs founded by Kimberly Porrazzo as a resource for potential or current woman business owners.  It is free to create a member profile which allows you to blog or add photos, videos or links to your own website.  Because the site is relatively new, the quanitification of the traffic of the site is not easily found.  The video on Youtube has had 29 views as of March 2009.

Usefulness:  This site was created in order to assist female entrepreneurs or business owners as a way to maintain contact and share ideas among the woman-owned business demographic.  It was established as a response to the commonly reported complaint concerning the lack of networking and assistance resources available that specifically cater to issues women may have.  The website is an example of one approach to eradicating the barriers women entrepreneurs face as far as networking is concerned.  The fact that a website of this nature exists is evidence in favor of the new administration providing incentives for investment in women-owned businesses.

Works Cited:

http://mywomanownedbusinessprofiles.ning.com/

http://www.mywomanownedbusiness.com/VideoBlog.html

http://www.californiawomen.org/about-us/

http://mywomanownedbusinessprofiles.ning.com/profile/KimberlyPorrazzo

http://www.imdb.com/name/nm0000216/bio

Why Women Mean Business

Why Women Mean Business-  Our Next Economic Revolution… (Nickbusman, Youtube.com, January 22, 2008)

To promote their book published in March of 2008, Why Women Mean Business:  Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland explain the issue of gender in business, and claim that the talent of women is not being represented in the leadership of businesses around the world.

Topic:  Should the new administration offer incentives for investing in women-owned businesses?

Category:  Citizen- Video Blog

What is it?  A video blog posted by Nickbusman on Youtube.com of the authors of Why Women Mean Business:  Understanding the Emergence of Our Next Economic Revolution.

Publication Information: Nickbusman, Youtube.com, January 22, 2008.

Authors:   Avivah Wittenberg-Cox and Alison Maitland

Location:  http://www.youtube.com/watch?v=W-GfEn2CeDs&feature=related

Accessed:  March 10, 2009.  14:00 PST

Support:

Avivah Wittenberg-Cox- CEO of 20-First, one of Europe’s leading gender consultancies.

Alison Maitland- Alison is a writer, speaker and conference moderator, who specializes in leadership, women in business, corporate responsibility and the changing world of work.

The combined experience of both authors provides for a multi-cultural viewpoint on women in business.  Within the book, they use statistics that demonstrate the inequities which exist in the global economic world with a focus on economic functions in Western nations.

Audience and Agenda:  Nickbusman is a 33 year old from the United Kingdom, according to his Youtube.com profile.  He publishes videos that primarily concern corporate economics and business leadership.  The video blog from the authors, Alison Maitland and Avivah Wittenberg-Cox, is a promotional interview which details the content of their book titled-Why Women Mean Business:  Understanding the Emergence of Our Next Economic Revolution. The book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.  The video has had 1,220 views as of March 10,2009.

Usefulness:  The authors of the book explain that businesses around the world are missing out on understanding a majority of the market through the lack of women represented in leadership positions.  They claim the issue is not gender-based, rather it is a strategic business issue.  In America, women make 80% of consumer decisions, but hold very few leadership positions.  In Japan, two-thirds of car purchase decisions are made or influenced by women.  The authors claim that these statistics enforce the notion that women have talent that is not represented in business leadership.  Their argument is clear and uses history and statistics to support it.  The implication is that incentives for investment in women-owned businesses is vital for the health of the global economy.

Works Cited:

http://www.youtube.com/user/Nickbusman

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470725087.html

http://www.youtube.com/watch?v=W-GfEn2CeDs

http://www.alisonmaitland.com/

http://www.avivahwittenbergcox.com/

http://www.whywomenmeanbusiness.com/view/0/index.html

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